A note that was written on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, attracted notice and is presently trending online. The restaurant’s political incorrectness is boldly stated on the sign, which also draws attention to the fact that it frequently uses holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Furthermore, it demonstrates backing for the
On Veterans Day, they get free sundaes, the US flag, and words of thanks for their service in the military.
The owner of the restaurant, Kevin Scheunemann, defended the placard by saying that it was up almost four years ago to be open about his and the staff’s commitment to serving God and the country. Scheunemann claims that he posted the notice in response to a complaint from a patron about Christian music being played in the eatery. The sign hasn’t generated any further problems since then.
Recent attention to the sign has increased after a visitor from Oregon shared a photo of it on Facebook and voiced worries about the message’s purported exclusivity. Before it was removed, the first post received a lot of attention.
While some individuals agree with the sign’s message, others have taken offense at the person who shared the photograph and expressed their thoughts. Local business owners, on the other hand, back Scheunemann’s decision to post the sign, stating that patrons are free to leave the restaurant if they don’t agree with its tenets.
The residents of Kewaskum, a small town, appear to take the sign at face value and interpret it as the owner’s expression of beliefs. Officially, Dairy Queen said that Scheunemann’s strategy is not supported by the corporation and that the sign just expresses the opinions of this one proprietor. The business declared that regardless of a customer’s religious views, all franchisees and employees are expected to treat them with respect and decency.
The sign at the Dairy Queen in Kewaskum, Wisconsin, has sparked debate and gone viral, highlighting the restaurant’s unapologetically traditional stance on certain issues. Written on the front window, the sign proudly proclaims its “political incorrectness” by emphasizing its use of greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America,” and showing support for Veterans Day, offering free sundaes to veterans and honoring the U.S. flag and military service members.
The restaurant’s owner, Kevin Scheunemann, has firmly stood by the sign, explaining that he originally posted it nearly four years ago in response to a customer’s complaint about the Christian music being played in the restaurant. Scheunemann stated that the sign was intended to make clear the beliefs and values both he and his employees hold dear, which center around faith in God and a commitment to patriotism. Since the sign’s placement, Scheunemann says there have been no further issues until it was recently brought back into the spotlight.
The renewed interest in the sign came after a visitor from Oregon shared a photo of it on Facebook, expressing concerns that the message could be viewed as exclusive and unwelcoming. The post quickly went viral, generating mixed reactions. While some commenters agreed with the sign’s expression of religious and patriotic values, others criticized it, arguing that it could alienate people with different beliefs or preferences. The post has since been removed, but the conversation continues online.
Locals in the small town of Kewaskum seem to largely support Scheunemann’s stance, with many expressing the view that the sign is simply a reflection of the owner’s personal beliefs. Some even argue that customers who do not share the same views are free to patronize other businesses. Local business owners have also come forward to defend Scheunemann’s right to display the sign, citing freedom of expression.
In response to the controversy, Dairy Queen’s corporate office clarified that Scheunemann’s views do not represent the company’s official position. They emphasized that all Dairy Queen franchisees are expected to treat customers with respect, regardless of their religious beliefs, and that the sign reflects the views of the individual owner, not the broader company.
The incident has sparked a broader conversation about the balance between personal expression and inclusivity in public spaces, especially in businesses that serve a diverse range of customers. Whether viewed as an exercise in free speech or as a message of exclusion, the sign at the Kewaskum Dairy Queen has certainly captured the attention of many, both locally and beyond.
